According to a report from Front Office Sports, Fox Sports is nearing an expansive deal with Barstool Sports and founder Dave Portnoy that would include him appearing on the network's Big Noon Kickoff and include Barstool content being featured on FS1.
The deal is not yet finalized, and Portnoy posted on X that it is nothing more than rumors at this point:
These are nothing more than rumors at this point. But all the crying from Columbus is making me feel like it’s Thanksgiving Day weekend again and Michigan is pounding a hapless Buckeye team into the mud for the billionth straight year. 😂😂😂 https://t.co/kkHIwYMzyQ
— Dave Portnoy (@stoolpresidente) July 16, 2025
Portnoy, an avid Michigan fan, couldn't help but poke fun at Ohio State in the process. While plenty of fans are less than thrilled about the news, no fanbase is taking it worse than the Buckeyes.
If Portnoy joins Big Noon Kickoff, he would be on set with Urban Meyer. He has had some... choice comments about Meyer in the past. You don't have to look far to find them on his X account, though I will refrain from posting because this is a family website, and his comments...aren't.
Portnoy and FOX seem to cater to a similar base, so the move makes sense in that way. But even that audience seems fractured when it comes to Portnoy.
Portnoy knows pizza, but does he know ball? That seems to be the overwhelming majority of the complaints about this move. But in this era of sports media, knowing ball doesn't mean as much as being the loudest guy on the set. That's a job Portnoy will have little trouble with.
It's a desperate move by FOX as they try to avoid falling further behind ESPN's College GameDay, which enjoyed its most-watched regular season ever in 2024.
Fans are crashing out over the rumored Barstool-FOX partnership
Well Big Noon Saturday is officially unwatchable. Lmao. 😂😂😂
— Tanner Wade (@CTWade312) July 16, 2025
To be fair - Big Noon Kickoff wasn't all that watchable before this news.
They saw pat mcafee on espn game day and said we can be loud and obnoxious too
— Tony on the boat (@realfromtheboat) July 16, 2025
This certainly appears to be FOX's "answer" to Pat McAfee. One loud, obnoxious commentator begets another. At least McAfee played in the NFL!
So just another Pat McAfee, but significantly less knowledgeable about ball. Exactly what TV media needs!
— Justin Thind (@JustinThind) July 16, 2025
Man, McAfee is catching a LOT of strays on social media with this news. Fun fact: McAfee actually began his media career with Barstool after he retired from the NFL.
College football season, the choice is yours. You take the blue pill... you have to watch 48 year old frat boy Dave Portnoy on Fox Big Noon Kickoff on Saturdays… You take the red pill... you have to watch 38 year old frat boy Pat McAfee on College Gameday on Saturdays… pic.twitter.com/U5wy8g0HDY
— Ghost of Whip (@GhostofWhip) July 16, 2025
The choice is pretty clear.
Portnoy frat bro gimmick at 50 years old on my television screen before a game https://t.co/OmR6F9rFnY pic.twitter.com/7ey0i4OjoZ
— Terrance (@terrance_6205) July 16, 2025
"Frat boy energy" is a common theme among the hate Portnoy is receiving for the rumored Fox deal.
I give it 4 weeks of Portnoy on Big Noon Kickoff before Urban's health issues return
— JJ (@BuckeyeOutside) July 16, 2025
This remains the most interesting part of this story. Portnoy has been extremely critical, and outright hateful, over the years towards Meyer. Meyer has had his shortcomings, no doubt, but the bulk of the vitriol has stemmed from the fact that Meyer OWNED Michigan when he was the head coach at Ohio State, going 7-0 against Portnoy's beloved Wolverines.
I interact, DM, & talk w a lot of B1G Football fans, and I’ve never had anybody say to me: “Ya know what we need?…more Portnoy!”
— JeffreyTheGreek (@JeffreyTheGreek) July 16, 2025
WTS…we’ll see how it goes.
That might be the first time anyone has ever put the words "need more Portnoy" in the same sentence, even sarcastically.
Don’t get this at all. The whole appeal for Barstool fans is that it exists outside the structure of traditional media, and for folks who like more standard programming, watching Dave Portnoy will be like getting kicked in the balls repeatedly. https://t.co/mDw2IU5PCe
— Grant Galarneau-Becker (@GBeckTV) July 16, 2025
This is an excellent point. Fans of Barstool like non-traditional sports media and tend to be irritated with what they consider "mainstream" news. To them, this is a total betrayal by Portnoy and Barstool.
On the other hand, the folks who actually turn on Fox Sports to watch Big Noon have probably never seen anyone like Portnoy before. He's going to be a culture shock for fans of the network.
He won’t be good at this. He knows little about college football and only cares about Michigan and betting. This isn’t McAfee 2.0, it’s not comparable at all. And putting Barstool content on FS1 won’t draw any viewers as they already consume it digitally (and a lot of it sucks). https://t.co/r1W5dEcTOr
— Clinton (@ClintonOftedahl) July 16, 2025
Again, that's the big dividing line between Portnoy and McAfee. McAfee at least understands football at a level that Pornoy never will.
I didn’t think big noon kickoff could get worse. Portnoy has zero ball knowledge lmao https://t.co/XqHdKjBe03
— BigNutEnergy 🌰 (@BigNutEnergy_) July 16, 2025
To be fair, knowing anything about what you are talking about is no longer a requirement in any realm of life.
There is a 0% chance I will ever watch a Fox product with Portnoy on it. One of the most annoying people in sports and entertainment as a whole. https://t.co/CMwwMUYWbr
— Buckeyes! (@buckeyefbn) July 16, 2025
You have to feel for Big Ten fans. Their best game every week is played at the absolute worst time, with sleepy stadium atmospheres. Now, they have to endure this.
Put politics aside (which I could care less about) no one likes Dave Portnoy man he just sucks. Definition of a loser https://t.co/RXHpJEm3UR
— Curt (@curtiss_brown21) July 16, 2025
We end with the most PG way we can summarize the overwhelming majority of what fans think about Portnoy, Barstool, and the potential FOX partnership. "Man, he just sucks."