From Celebration Bowl to Senior Bowl, the sponsors for every 2025-26 Bowl Game

Bowl games seem to change corporate sponsors more than football players change their socks. Here are this year's sponsors
Jan 1, 2025; Pasadena, CA, USA; Ohio State Buckeyes tight end Jelani Thurman (15) and defensive tackle Tywone Malone Jr. (95) celebrate after defeating the Oregon Ducks in the 2025 Rose Bowl college football quarterfinal game at Rose Bowl Stadium. Mandatory Credit: Kirby Lee-Imagn Images
Jan 1, 2025; Pasadena, CA, USA; Ohio State Buckeyes tight end Jelani Thurman (15) and defensive tackle Tywone Malone Jr. (95) celebrate after defeating the Oregon Ducks in the 2025 Rose Bowl college football quarterfinal game at Rose Bowl Stadium. Mandatory Credit: Kirby Lee-Imagn Images / Kirby Lee-Imagn Images
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Long gone are the days of just having a college football bowl game bear the name of something that geographically or culturally makes sense. For decades now, bowls have turned to corporate sponsors to keep the games afloat, and those sponsors will even confiscate the entire name of the bowl at times.

The games also change sponsors, sometimes after just one year, so the name of the game and/or its sponsor can undergo massive changes.

The Cure Bowl, for instance, an Orlando, Fl. bowl game that started in 2015 has undergone six sponsor changes in 10 years.

The Pop-Tarts bowl -- now one of the more popular mid-tier bowls -- has had 10 sponsors in the last 30 years, and just as many overall name changes.

So with that, here are the sponsors that are lined up for all 44 college football bowl games in the 2025-26 season, including the College Football Playoff National Championship Game.

Bowl Name

Sponsor

Venue

Celebration Bowl (HBCU schools)

Cricket

Mercedes-Benz Stadium, Atlanta, Ga.

LA Bowl

Gronk

SoFi Stadium, Inglewood, Ca.

Salute to Veterans Bowl

IS4S

Cramton Bowl, Montgomery, Al.

Cure Bowl

Staff DNA

Camping World Stadium, Orlando. Fl.

68 Ventures Bowl

68 Ventures

Hancock Whitney Stadium, Mobile. Al.

Myrtle Beach Bowl

Myrtle Beach COC, Sports Alliance, and CCU

Brooks Stadium, Conway, SC.

Gasparilla Bowl

Union Home Mortgage

Raymond James Stadium, Tampa, Fl.

Famous Idaho Potato Bowl

Idaho Potatoes

Albertson's Stadium, Boise, Id.

Boca Raton Bowl

City of Boca Raton

Flagler Credit Union Stadium, Boca Raton, Fl.

New Orleans Bowl

R+L Carriers

Caesars Superdome, New Orelans, La.

Frisco Bowl

Scooter's Coffee

TBD

Hawai'i Bowl

Sheraton

Clarence T.C. Ching Athletics Complex, Honolulu, Hi.

Gameabove Sports Bowl

Gameabove

Ford Field, Detroit, Mi.

Rate Bowl

Guaranteed Rate

Chase Field, Phoenix, Az.

First Responder Bowl

Servpro

Gerald J. Ford Stadium, Dallas, Tx.

Military Bowl

Go Bowling

Navy-Marine Corps Memorial Stadium, Annapolis, Md.

Pinstripe Bowl

Bad Boy Mowers

Yankee Stadium, Bronx, NY

Fenway Bowl

Wasabi

Fenway Park, Boston, Ma.

Pop-Tarts Bowl

Pop-Tarts

Camping World Stadium, Orlando, Fl.

Arizona Bowl

Snoop Dogg/Gin & Juice

Arizona Stadium, Tuscon, Az.

New Mexico Bowl

Isleta

Branch Field at University Stadium, Albuquerque, NM

Gator Bowl

Taxslayer

EverBank Stadium, Jacksonville, Fl.

Texas Bowl

Kinder's

NRG Stadium, Houston, Tx.

Birmingham Bowl

Various

Protective Stadium, Birmingham, Al.

Independence Bowl

Radiance Technologies

Independence Stadium, Shreveport, La.

Music City Bowl

Bridgestone, City of Nashville, Opryland, more

Nissan Stadium, Nashville, Tn.

Alamo Bowl

Valero

Alamodome, San Antonio, Tx.

ReliaQuest Bowl

ReliaQuest

Raymond James Stadium, Tampa, Fl.

Sun Bowl

Kellogg's (Tony the Tiger)

Sun Bowl Stadium, El Paso, Tx.

Citrus Bowl

Cheez-It

Camping World Stadium, Orlando, Fl.

Las Vegas Bowl

SRS Distribution

Allegiant Stadium, Las Vegas, Nv.

Cotton Bowl Classic (CFP Quarterfinal)

Goodyear

AT&T Stadium, Arlington, Tx.

Orange Bowl (CFP Quarterfinal)

Capital One

Hard Rock Stadium, Miami Gardens, Fl.

Rose Bowl Game (CFP Quarterfinal)

Prudential

Rose Bowl, Pasadena, Ca.

Sugar Bowl

Allstate

Caesars Superdome, New Orleans, La.

Armed Forces Bowl

Lockheed Martin

Amon G. Carter Stadium, Fort Worth, Tx.

Liberty Bowl

Autozone

Simmons Bank Liberty Stadium, Memphis, Tn.

Duke's Mayo Bowl

Duke's Mayo

Bank of America Stadium, Charlotte, NC

Fiesta Bowl (CFP Semifinal)

Vrbo

State Farm Stadium, Glendale, Az.

Peach Bowl (CFP Semifinal)

Chick-fil-A

Mercedes-Benz Stadium, Atlanta, Ga.

CFP National Championship

Dr. Pepper

Hard Rock Stadium, Miami Gardens, Fl.

East-West Shrine Bowl

Shriners International

Ford Center at The Star, Frisco, Tx.

Senior Bowl

Reese's

Hancock Whitney Stadium, Mobile, Al.

This year's winner of the longest bowl game name goes to the Snoop Dogg Arizona Bowl, presented by Gin & Juice by Dre and Snoop! -- formerly just the Arizona Bowl.

Check out the Bowl Season space on SoaringToGlory.com for all the information about this year's Bowl Season, tickets, and game information.