Long gone are the days of just having a college football bowl game bear the name of something that geographically or culturally makes sense. For decades now, bowls have turned to corporate sponsors to keep the games afloat, and those sponsors will even confiscate the entire name of the bowl at times.
The games also change sponsors, sometimes after just one year, so the name of the game and/or its sponsor can undergo massive changes.
The Cure Bowl, for instance, an Orlando, Fl. bowl game that started in 2015 has undergone six sponsor changes in 10 years.
The Pop-Tarts bowl -- now one of the more popular mid-tier bowls -- has had 10 sponsors in the last 30 years, and just as many overall name changes.
So with that, here are the sponsors that are lined up for all 44 college football bowl games in the 2025-26 season, including the College Football Playoff National Championship Game.
Bowl Name | Sponsor | Venue |
|---|---|---|
Celebration Bowl (HBCU schools) | Cricket | Mercedes-Benz Stadium, Atlanta, Ga. |
LA Bowl | Gronk | SoFi Stadium, Inglewood, Ca. |
Salute to Veterans Bowl | IS4S | Cramton Bowl, Montgomery, Al. |
Cure Bowl | Staff DNA | Camping World Stadium, Orlando. Fl. |
68 Ventures Bowl | 68 Ventures | Hancock Whitney Stadium, Mobile. Al. |
Myrtle Beach Bowl | Myrtle Beach COC, Sports Alliance, and CCU | Brooks Stadium, Conway, SC. |
Gasparilla Bowl | Union Home Mortgage | Raymond James Stadium, Tampa, Fl. |
Famous Idaho Potato Bowl | Idaho Potatoes | Albertson's Stadium, Boise, Id. |
Boca Raton Bowl | City of Boca Raton | Flagler Credit Union Stadium, Boca Raton, Fl. |
New Orleans Bowl | R+L Carriers | Caesars Superdome, New Orelans, La. |
Frisco Bowl | Scooter's Coffee | TBD |
Hawai'i Bowl | Sheraton | Clarence T.C. Ching Athletics Complex, Honolulu, Hi. |
Gameabove Sports Bowl | Gameabove | Ford Field, Detroit, Mi. |
Rate Bowl | Guaranteed Rate | Chase Field, Phoenix, Az. |
First Responder Bowl | Servpro | Gerald J. Ford Stadium, Dallas, Tx. |
Military Bowl | Go Bowling | Navy-Marine Corps Memorial Stadium, Annapolis, Md. |
Pinstripe Bowl | Bad Boy Mowers | Yankee Stadium, Bronx, NY |
Fenway Bowl | Wasabi | Fenway Park, Boston, Ma. |
Pop-Tarts Bowl | Pop-Tarts | Camping World Stadium, Orlando, Fl. |
Arizona Bowl | Snoop Dogg/Gin & Juice | Arizona Stadium, Tuscon, Az. |
New Mexico Bowl | Isleta | Branch Field at University Stadium, Albuquerque, NM |
Gator Bowl | Taxslayer | EverBank Stadium, Jacksonville, Fl. |
Texas Bowl | Kinder's | NRG Stadium, Houston, Tx. |
Birmingham Bowl | Various | Protective Stadium, Birmingham, Al. |
Independence Bowl | Radiance Technologies | Independence Stadium, Shreveport, La. |
Music City Bowl | Bridgestone, City of Nashville, Opryland, more | Nissan Stadium, Nashville, Tn. |
Alamo Bowl | Valero | Alamodome, San Antonio, Tx. |
ReliaQuest Bowl | ReliaQuest | Raymond James Stadium, Tampa, Fl. |
Sun Bowl | Kellogg's (Tony the Tiger) | Sun Bowl Stadium, El Paso, Tx. |
Citrus Bowl | Cheez-It | Camping World Stadium, Orlando, Fl. |
Las Vegas Bowl | SRS Distribution | Allegiant Stadium, Las Vegas, Nv. |
Cotton Bowl Classic (CFP Quarterfinal) | Goodyear | AT&T Stadium, Arlington, Tx. |
Orange Bowl (CFP Quarterfinal) | Capital One | Hard Rock Stadium, Miami Gardens, Fl. |
Rose Bowl Game (CFP Quarterfinal) | Prudential | Rose Bowl, Pasadena, Ca. |
Sugar Bowl | Allstate | Caesars Superdome, New Orleans, La. |
Armed Forces Bowl | Lockheed Martin | Amon G. Carter Stadium, Fort Worth, Tx. |
Liberty Bowl | Autozone | Simmons Bank Liberty Stadium, Memphis, Tn. |
Duke's Mayo Bowl | Duke's Mayo | Bank of America Stadium, Charlotte, NC |
Fiesta Bowl (CFP Semifinal) | Vrbo | State Farm Stadium, Glendale, Az. |
Peach Bowl (CFP Semifinal) | Chick-fil-A | Mercedes-Benz Stadium, Atlanta, Ga. |
CFP National Championship | Dr. Pepper | Hard Rock Stadium, Miami Gardens, Fl. |
East-West Shrine Bowl | Shriners International | Ford Center at The Star, Frisco, Tx. |
Senior Bowl | Reese's | Hancock Whitney Stadium, Mobile, Al. |
This year's winner of the longest bowl game name goes to the Snoop Dogg Arizona Bowl, presented by Gin & Juice by Dre and Snoop! -- formerly just the Arizona Bowl.
Check out the Bowl Season space on SoaringToGlory.com for all the information about this year's Bowl Season, tickets, and game information.